Stanley Takes The Throne

Every few years, a reusable water bottle takes society by storm. We have seen the rise of brands like Yeti and Hydro Flask, but this year, a new cup claimed the throne: the Stanley Cup. This year we saw the tumbler explode in popularity, with annual sales jumping from $73 million in 2019 to over $750 million in 2023. 

Beyond the increase in sales, the tumbler has been generating a lot of buzz on social media. It has become a cultural phenomenon, and retailers have found it to be a great traffic driver. Read on to discover how this simple cup has turned heads and driven foot traffic into furniture retail stores nationwide.

Stanley Gift With Purchase

This year, retailers across the country have leveraged the buzz around the Stanley Cup to drive foot traffic and boost conversions. The results have been quite impressive, with the most successful strategies often involving stacking promotions or tiered rewards. 

For example, offering a Stanley Cup as a gift with any purchase over $599 brings customers through the doors. Building on this, some retailers offer a $100 Rewards Mastercard at $1,499 and a $200 Rewards Mastercard at $2,499 to encourage higher spending. This strategy has been a win for both increasing traffic and growing overall sales.

Results

The Stanley Tumbler promotion launched at a Midwest furniture retailer saw immediate success, with a 34% increase in store traffic during the first week. This trend continued to impress, as a retailer in the Mid-Atlantic region reported, “The Fourth of July Stanley Cup Gift With Purchase has been our most successful GWP since we offered TVs over five years ago.”

It’s important to recognize that the trend cycle runs faster than ever, and the Stanley Cup won’t hold the throne forever. 

However, this shows the importance of staying on top of trends your customers are consuming. Even if a trend falls outside of your typical product category, you can still leverage it to your advantage and boost your numbers significantly.