Proven “Sure Fire” Ways to Drive In-Store Traffic During A “Winter” Economy
In today’s challenging “Winter” economy, driving traffic and boosting conversion rates have become more difficult than ever. The pool of potential buyers is smaller, so retailers must get creative to break through the competitive noise. Moreover, the retail landscape has been transformed by the pandemic, the rise of digital shopping, and the increasing influence of Gen Z and Millennials. With these factors in play, encouraging customers to step away from their devices and visit physical stores requires a strategic approach. In this post, we’ll present three effective strategies for driving in-store traffic, backed by real-life examples that showcase their impact.
Wouldn’t you like a 22% increase in your sales?
One of the easiest ways to drive in-store traffic is by providing incentives that increase customers’ desire to shop. Rewarding customers for visiting your store and testing your products can significantly boost traffic and solidify qualified leads.
For instance, many furniture stores with mattress departments have implemented the “Test Rest” program. Similar to test-driving cars at a dealership, this program encourages customers to visit the store to evaluate mattresses. In return, they receive a reward card preloaded with cash for their participation.
Recently, a South Florida furniture retailer shared the success of their “Test Rest” program. After launching it, they saw an increase in in-store traffic, with an average of 2,700 participants per month. This led to a 22% increase in mattress sales.
34% Increase in In-Store Traffic Using Gift with Purchase (GWP)
Continuing the philosophy of the previous tip, offering an exclusive in-store gift with purchase is another effective strategy. In-store-only incentives like GWP are a great way to attract customers. By promoting hot and popular products, you are taking advantage of the latest trends and driving more traffic to your store.
For example, a well-known furniture retailer in the Midwest recently offered the extremely popular Stanley Tumbler as a gift with purchase. To no one’s surprise, the store saw a 34% increase in traffic within the first week of implementing the program. This strategy not only drove more traffic and increased conversions, but it also positively impacted the sales team’s morale and their wallets.
82% of Customers Research Online Before Heading In-Store
According to a recent study by GE Capital Retail Bank, 82% of customers research online before heading in-store. You can take advantage of this digital traffic by capturing the attention of customers researching your store. Upload exclusive, time-sensitive offers or giveaways on your website, social media pages, or app. This approach gives customers a real incentive to visit the store, boosting traffic and leading to additional sales.
A great example of this strategy is to promote an experiential giveaway on your website and social media platforms. Consider offering customers the chance to win experiences like vacations, concert tickets, or sporting event passes. This tactic resonates well with Gen Z and Millennial customers, who often prioritize experiences over material possessions.
Stay Ahead of the Curve
These proven strategies not only drive in-store traffic but also keep your company current with trends, allowing you to thrive in the digital age. By implementing these approaches, you’re not only attracting more customers through your doors but also enhancing their overall shopping experience. In today’s fast-paced retail landscape, staying ahead of the curve is essential for success. So, embrace these tactics, adapt them to your unique brand, and watch as your foot traffic—and sales—soar to new heights.
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